Wilier

At the end of WW2, the Free Territory of Trieste was contested between the Allies and Yugoslavia. Pietro Dal Molin, who in 1906 took over the Wilier label, then a semi-unknown English company, decided to join the political cause by adding the word Triestina to the trademark and acronym (W l’Italia Libera E Redenta) in support of Italian control of the city. A brave and risky choice. But Dal Molin did not stop there.
He chose the halberd of St. Sergius, emblem of Trieste, for the logo and signed on a cyclist native of the area: Giordano Cottur. A stance that would not go unnoticed.